Settings

Mode

Contrast

Stretch

Presets

A/B Testing

Testing Overview

Active Tests

ACTIVE
8

Running Test

+33%
156

Total Tests Completed

+12.5%
18.9%

Avg. Improvement

HIGH
90.8%

Confidence Level

Summer Sale - Subject Line Test

Running

Summer Sale Campaign

Started 11/1/2025 72h duration 95.7% Confidence

Variant A

"🔥 50% Off Summer Sale - Today Only!"

2847

Sent

67.5%

Open Rate

30.4%

Click Rate

234

Conversions

Variant B

Leading

"Don't Miss Out: Exclusive Summer Deals Inside"

2853

Sent

75.2%

Open Rate

36.2%

Click Rate

298

Conversions

Variant B is leading by 7.7%

Product Launch - Email Content Test

Running

New Product Launch

Started 10/29/2025 168h duration 87.3% Confidence

Variant A

"Feature-focused content with bullet points"

1456

Sent

67.8%

Open Rate

31.3%

Click Rate

123

Conversions

Variant B

Leading

"Story-driven content with customer testimonials"

1444

Sent

70.1%

Open Rate

36.9%

Click Rate

145

Conversions

Variant B is leading by 2.3%

Newsletter - Send Time Optimization

Running

Weekly Newsletter #47

Started 11/2/2025 168h duration 92.1% Confidence

Variant A

"Send at 9:00 AM"

3245

Sent

62.3%

Open Rate

26%

Click Rate

187

Conversions

Variant B

Leading

"Send at 2:00 PM"

3255

Sent

70.3%

Open Rate

31.8%

Click Rate

234

Conversions

Variant B is leading by 8.0%

Summer Sale - Subject Line Test

Running

Summer Sale Campaign

Started 11/1/2025 72h duration 95.7% Confidence

Variant A

"🔥 50% Off Summer Sale - Today Only!"

2847

Sent

67.5%

Open Rate

30.4%

Click Rate

234

Conversions

Variant B

Leading

"Don't Miss Out: Exclusive Summer Deals Inside"

2853

Sent

75.2%

Open Rate

36.2%

Click Rate

298

Conversions

Variant B is leading by 7.7%

Product Launch - Email Content Test

Running

New Product Launch

Started 10/29/2025 168h duration 87.3% Confidence

Variant A

"Feature-focused content with bullet points"

1456

Sent

67.8%

Open Rate

31.3%

Click Rate

123

Conversions

Variant B

Leading

"Story-driven content with customer testimonials"

1444

Sent

70.1%

Open Rate

36.9%

Click Rate

145

Conversions

Variant B is leading by 2.3%

Welcome Series - Sender Name Test

Running

Welcome Series Automation

Started 11/5/2025 24h duration 91.2% Confidence

Variant A

Leading

"Sarah from Laravel Mail"

1540

Sent

42.3%

Open Rate

15.6%

Click Rate

45

Conversions

Variant B

"Laravel Mail Support"

1538

Sent

38.9%

Open Rate

12.4%

Click Rate

32

Conversions

Variant A is leading by 3.4%

Newsletter - Send Time Optimization

Running

Weekly Newsletter #47

Started 11/2/2025 168h duration 92.1% Confidence

Variant A

"Send at 9:00 AM"

3245

Sent

62.3%

Open Rate

26%

Click Rate

187

Conversions

Variant B

Leading

"Send at 2:00 PM"

3255

Sent

70.3%

Open Rate

31.8%

Click Rate

234

Conversions

Variant B is leading by 8.0%

Completed Tests

Black Friday - Subject Line Test

Completed

Black Friday Campaign

Ended 10/28/2025 Winner: Variant B
Open Rate
72.1% +8.4%
Click Rate
34.2% +5.7%
Confidence
99.2%
Winner implemented in campaign

Holiday Sale - Content Layout Test

Completed

Holiday Sale Campaign

Ended 10/25/2025 Winner: Variant A
Open Rate
68.5% +6.2%
Click Rate
29.8% +4.1%
Confidence
97.8%
Winner implemented in campaign

Draft Tests

February Campaign - Sender Test

Draft

February Newsletter

Created 11/3/2025
Test Type: Sender Variants: 2 Audience: 25%