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Contact Insights

+18.2%
47,892

Total Contacts

24
24

Active Segments

+24.7%
71.4%

Avg Engagement Rate

+847
1,247

New Contacts (30d)

Contact Growth Trend

Last 12 months

Segment Distribution

Contact allocation by segment

View Details
Export Data

Top Performing Segments

Highest engagement and conversion rates

1

VIP Customers

active

Segment

3,247

Contacts

89.4%

Engagement

45.2%

Conversion

$128k

Revenue

+12.4%

Growth
1

VIP Customers

active

Segment

3,247

Contacts

89.4%

Engagement

45.2%

Conversion

$128k

Revenue

+12.4%

Growth
2

Enterprise

active

Segment

1,456

Contacts

84.2%

Engagement

38.9%

Conversion

$234k

Revenue

+8.9%

Growth
3

Re-engaged

active

Segment

2,341

Contacts

78.6%

Engagement

31.2%

Conversion

$35k

Revenue

+18.3%

Growth
4

New Subscribers

active

Segment

8,934

Contacts

72.8%

Engagement

28.6%

Conversion

$45k

Revenue

+34.7%

Growth
5

Trial Users

needs-attention

Segment

5,678

Contacts

65.3%

Engagement

22.4%

Conversion

$12k

Revenue

-5.2%

Growth

Insights and Health Metrics

AI Insights

Automated recommendations

High-Value Opportunity

"Enterprise" segment shows 45% higher engagement. Consider increasing campaign frequency.

Re-engagement Target

1,247 contacts in "Inactive" segment haven't engaged in 90 days. Launch re-engagement campaign.

Segmentation Opportunity

"New Subscribers" can be split into 3 micro-segments based on behavior patterns for 28% better targeting.

Contact Health Score

Highly Engaged
18,234 (38%)
Active
21,456 (45%)
At Risk
5,782 (12%)
Inactive
2,420 (5%)

Overall Health Score

Based on engagement metrics

8.4

out of 10

VIP Customers

3,247 contacts

active

Engagement Rate

89.4%

Conversion Rate

45.2%
Performance 89.4%
high-valueengaged

New Subscribers

8,934 contacts

active

Engagement Rate

72.8%

Conversion Rate

28.6%
Performance 72.8%
growing potential

Enterprise

1,456 contacts

active

Engagement Rate

84.2%

Conversion Rate

38.9%
Performance 84.2%
b2b high-value

Re-engaged

2,341 contacts

active

Engagement Rate

78.6%

Conversion Rate

31.2%

Performance 78.6%
win-back

Enterprise

1,456 contacts

active

Engagement Rate

84.2%

Conversion Rate

38.9%

Performance 84.2%
b2b high-value

Re-engaged

2,341 contacts

active

Engagement Rate

78.6%

Conversion Rate

31.2%

Performance 78.6%
win-back

VIP Customers

3,247 contacts

active

Engagement Rate

89.4%

Conversion Rate

45.2%

Performance 89.4%
high-valueengaged

New Subscribers

8,934 contacts

active

Engagement Rate

72.8%

Conversion Rate

28.6%

Performance 72.8%
growing potential

New Subscribers

8,934 contacts

active

Engagement Rate

72.8%

Conversion Rate

28.6%

Performance 72.8%
growing potential

Enterprise

1,456 contacts

active

Engagement Rate

84.2%

Conversion Rate

38.9%

Performance 84.2%
b2b high-value

Segment Performance Comparison

Geographic Distribution

US

United States

North America

18,456

38.5%

UK

United Kingdom

Europe

12,834

26.8%

CA

Canada

North America

8,923

18.6%

AU

Australia

Oceania

5,234

10.9%

Other Regions

Various

2,445

5.1%

Age Demographics

Top Industries

Technology & Software 32.4%
Financial Services 24.7%
Healthcare 18.9%
E-commerce & Retail 14.6%
Manufacturing 9.4%

Top Job Roles

Marketing Manager 28.3%
Sales Executive 22.1%
Business Owner 19.8%
Product Manager 16.4%
Developer / Engineer 13.4%

Engagement Heatmap

Email opens by day and hour

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Mon
Tue
Wed
Thu
Fri
Sat
Sun

Device Preferences

54.3%

Mobile

35.8%

Desktop

9.9%

Tablet

Email Client Distribution

Gmail
42.3%
Outlook
28.7%
Apple Mail
18.4%
Yahoo Mail
6.8%
Others
3.8%

Interaction Patterns Over Time

Overall Engagement Score

Last 30 days average

8.7

out of 10

+12.4% from last month

Above industry average

Email Interactions

Open Rate

+8.2%

68.4%

Click-Through Rate

+12.7%

32.8%

Reply Rate

+5.3%

14.2%

Content Preferences

Product Updates 84%
Educational Content 76%
Industry News 68%
Promotions & Offers 62%
Case Studies 54%
Company News 48%

Engagement Timeline

Best Performing Content Types

Image-Heavy

78.4%

Engagement Rate

Video Content

72.6%

Engagement Rate

Text-Based

64.2%

Engagement Rate

Infographics

69.8%

Engagement Rate