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Conversion Report

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Conversion Overview

TOTAL
10

Total Campaigns

PENDING
8

Drafts & Scheduled

ACTIVE
5

Active Campaigns

PAUSED
2

Paused Campaigns

Performance Trend

Email engagement metrics over time

Engagement Funnel

Delivered
86,200 (98.8%)
Opened
41,260 (47.9%)
Clicked
18,488 (44.8%)
Converted
3,494 (18.9%)

Engagement Distribution

47.9%

Opens

44.8%

Clicks

Top Performing Campaigns

Campaigns with best engagement rates

Campaign Sent Open Rate Click Rate Conversion Status Actions

Birthday Promotion

Email Campaign

890

emails

82.3%

45.6%

55.4%

 active

Event Follow-up Series

Email Campaign

1,200

emails

72.1%

35.4%

49.1%

 active

Customer Onboarding Series

Email Campaign

3,200

emails

68.2%

31.5%

46.2%

 completed

Abandoned Cart Reminder

Email Campaign

2,340

emails

55.3%

28.7%

51.9%

 active

Product Launch - AI Features

Email Campaign

15,670

emails

52.5%

24.8%

47.2%

 active

Webinar Invitation

Email Campaign

7,800

emails

38.5%

22.1%

57.4%

 completed

Product Update v3.2

Email Campaign

15,000

emails

49.7%

21.3%

42.9%

 completed

Monthly Digest - October

Email Campaign

18,900

emails

45.8%

19.2%

41.9%

 completed

Summer Sale 2024

Email Campaign

12,450

emails

42.1%

17.3%

41.1%

 active

Weekly Newsletter #47

Email Campaign

8,750

emails

41.2%

15.8%

38.3%

 completed

Open Rates Analysis

EXCELLENT
54.8%

Overall Open Rate

Industry avg: 21.5%

+6.8%
41,260

Total Opens

Last 30 days

2.4x
99,024

Multiple Opens

Avg 2.4 opens per user

OPTIMAL
2.3 hrs

Avg Time to Open

From send time

Open Rate by Day of Week

Open Rate by Time of Day

Open Rate by Audience Segment

VIP Customers

85.6%
4,823 opens +12.4%

Active Subscribers

72.3%
18,947 opens +8.7%

New Subscribers

58.9%
6,234 opens +15.2%

Inactive Subscribers

23.7%
2,714 opens -4.3%

Click Rates Analysis

GREAT
26.2%

Overall Click Rate

Industry avg: 2.6%

+15.2%
18,488

Total Clicks

Last 30 days

3.2

59,161.6

Multiple Clicks

Avg 3.2 clicks per user

TOP

44.8%

Click-to-Open Rate

From opened emails

Most Clicked Links

Primary CTA Button 4,823 clicks (42.5%)
Product Link #1 2,947 clicks (26.0%)
Learn More Link 1,856 clicks (16.3%)
Social Media Links 1,234 clicks (10.9%)
Unsubscribe Link 495 clicks (4.4%)

Click Rate by Device

54.2%

Mobile

38.7%

Desktop

7.1%

Tablet

Click Rate Trend

EXCELLENT

18.9%

Conversion Rate

Industry avg: 3.7%

+22.5%

3,494

Total Conversions

Last 30 days

$487

$1.70M

Revenue Generated

Avg order value: $487

FAST

3.2 hrs

Avg Time to Convert

From email open

Conversion Funnel Analysis

86,200

Sent

100%

41,260

Opened

47.9%

18,488

Clicked

44.8%

3,494

Converted

18.9%

Revenue Trend

Conversion by Campaign Type

Top Converting Campaigns

55.4%

Birthday Promotion

77 conversions • $37K revenue

82.3% open rate 45.6% click rate
49.1%

Event Follow-up Series

80 conversions • $39K revenue

72.1% open rate 35.4% click rate
46.2%

Customer Onboarding Series

191 conversions • $93K revenue

68.2% open rate 31.5% click rate

Period Comparison

Compare performance across different time periods

Open Rate

54.8%

+8.7%

vs 59.7% last month

Click Rate

26.2%

+15.2%

vs 30.1% last month

Conversion Rate

18.9%

+22.5%

vs 15.4% last month

Revenue

$1.70M

+28.3%

vs $810K last month

Performance Comparison

Best Performing Segments

VIP Customers

Highest engagement across all metrics

Open: 85.6% Click: 42.1% Conv: 24.8%

Active Subscribers

Consistent performance and loyalty

Open: 72.3% Click: 36.8% Conv: 19.5%

New Subscribers

Growing engagement potential

Open: 58.9% Click: 28.4% Conv: 12.7%

Campaign Type Performance

Promotional Campaigns Excellent

72.1%

Open

38.5%

Click

21.3%

Conv

Newsletter Campaigns Good

65.8%

Open

29.7%

Click

14.2%

Conv

Transactional Emails Excellent

89.3%

Open

45.2%

Click

32.1%

Conv

Industry Benchmark Comparison

Open Rate

+217%
Your Performance 54.8%
Industry Average 21.5%

Click Rate

+1,234%
Your Performance 26.2%
Industry Average 2.6%

Conversion Rate

+411%
Your Performance 18.9%
Industry Average 3.7%